AVEM is about the story behind our brand and how our brand gets started. Moreover, it mirrored the blackbird and tells the metamorphosis of our wings that intersect peace and cruelty, and sacrifice and liberty.

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AVEM has a double meaning. It's either representing a "bird" or a short name for "Ave Maria" leading to a prayer of the miracle that invokes beauty, light, and positivity.

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There are three aspects behind AVEM: Tied, Cry, and Soar. These aspects express the feelings of what everyone might feel now, during this pandemic. And somehow, it explains the expression behind these aspects: "The chain around the neck and suffocation. Locked up in this cage and became a prison." (TIED); "Screaming at the sky and no tears left to cry." (CRY); "And now I'm flying with my broken wings." (SOAR)

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This explanation of expression is a reply or answer to this quote, "Every tear you shed upon, another day will come to fly high and move on."

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As the pandemic and lockdowns began, there are tough moments and challenges we had faced. But we overcome it and build our foundation to stand and recover little by little, and fly high like Chardonneret.